Monthly Archives: April 2008

Where should we spend our marketing dollars?

In a soft market where the volume and velocity of sales have slowed down significantly, a lot of companies/people are cutting back on their marketing. Right now is the time to do more marketing! If we focus on marketing now, … Continue reading

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Posted in Marketing, Real Estate, Statistics | | Tagged , | Leave a comment

Wooing Realtors … Realtors wooed! … now what?

In today’s soft real estate market, developers are spending more time, money and resources to woo Realtors.  And rightfully so.  On a national average, according to NAR, Realtors account for 51% of new construction sales.  In some areas like South … Continue reading

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Posted in Broker Outreach, Marketing, Realtor Participation | | Tagged , , | Leave a comment